Want to keep your business running when the power goes out?
Every business owner knows that feeling when the lights suddenly go dark. That moment of panic when you realize everything just stopped. Your computers shut down, your production lines halt, and your customers can’t buy anything.
Here’s the problem: Power outages are happening more often than ever before. And they’re costing businesses a fortune.
The U.S. Department of Energy estimates that power outages cost American businesses around $150 billion annually. That’s billion with a “B.” And those numbers keep climbing every year.
But there’s good news… Smart business owners are fighting back with diesel generators. These powerful machines are the difference between staying open and watching your competition take your customers while you sit in the dark.
What you’ll discover:
- Why Your Business Needs Backup Power Right Now
- How Diesel Generators Keep Companies Running
- The Smart Way To Choose Your Generator
- Real Stories of Businesses That Got It Right
Why Your Business Needs Backup Power Right Now
Let’s talk about something most business owners don’t want to think about…
25.4% of households experienced a power outage in the previous 12 months according to recent Census data. And businesses? They get hit even harder because they can’t afford to just wait it out.
Here’s what happens when your power goes out:
Your employees can’t work. Your computers crash and you might lose important data. Your customers walk away frustrated. Your perishable inventory starts spoiling. And every minute costs you money.
The worst part? Some businesses never recover from a major outage. They lose so much revenue and customer trust that they end up closing permanently.
That’s where standby diesel generators come in. These aren’t just backup plans – they’re business insurance policies that actually work when you need them most.
How Diesel Generators Keep Companies Running
- Want to know something interesting about successful businesses?
- They all have one thing in common: they never stop running. Rain or shine, blackout or brownout, they keep serving their customers. And diesel generators are often the secret weapon that makes it possible.
- Here’s how it works… When your main power supply fails, a diesel generator automatically kicks in within seconds. Your lights stay on, your computers keep running, and your customers barely notice anything happened.
- 5% of the diesel generator marketis dedicated to standby power applications because businesses understand how critical backup power really is.
- But here’s the thing most people don’t realize:Diesel generators aren’t just for emergencies anymore. Smart companies use them for:
- Peak shaving– Running generators during expensive peak hours to save money on electricity bills
- Load management– Reducing strain on the main electrical system during high-demand periods
- Remote operations– Providing reliable power in locations where grid connection isn’t available
- Critical operations– Ensuring life-saving equipment never loses power in hospitals and data centers
The Smart Way To Choose Your Generator
- Picking the right diesel generator isn’t rocket science, but most business owners make it harder than it needs to be.
- Start with the basics:How much power do you actually need? Walk through your business and make a list of everything that absolutely must keep running during an outage. Don’t guess – get actual power consumption numbers.
- Your essential equipment probably includes:
- Computer systems and servers
- Lighting for safety and security
- HVAC systems to protect equipment and inventory
- Security systems and cameras
- Communications equipment
- Refrigeration units
Production machinery (for manufacturing)
Here’s a pro tip: Size your generator for about 80% capacity. This gives you room to grow and ensures the generator runs efficiently.
Next, think about fuel storage and maintenance. Diesel fuel is stable and stores well, but you need enough on-site to run for several days if needed. And like any machine, generators need regular maintenance to work when you need them.
Real Stories of Businesses That Got It Right
Let me tell you about a restaurant owner…
When Hurricane Sandy hit the East Coast, his neighborhood lost power for almost two weeks. But while other restaurants in the area stayed closed and lost thousands of dollars, he kept serving customers because he had invested in a backup diesel generator.
Not only did he avoid losses – he actually made more money than usual because he was one of the few places people could go for hot food. His generator paid for itself in just those two weeks.
Or consider data centers… These facilities absolutely cannot afford downtime. The global diesel generator market was valued at $19.46 billion in 2023 and is projected to grow to $37.03 billion by 2032, largely driven by facilities that need guaranteed power 24/7.
Hospitals are another great example. They use diesel generators to keep life-saving equipment running during outages. For them, backup power isn’t just about money – it’s literally about life and death.
Making Your Decision
The truth is, you can’t predict when the next power outage will hit your business. But you can prepare for it.
Diesel generators offer several advantages over other backup power options:
Reliability – Diesel engines are proven workhorses that can run for days or weeks if needed Fuel efficiency – Diesel provides more power per gallon than gasoline Durability – These generators are built to last for decades with proper maintenance Quick response – Modern systems start automatically within seconds of power loss
Your Next Steps
Don’t wait until it’s too late. Every day you operate without backup power is a day you’re gambling with your business.
Start by doing this: Calculate how much a single day without power would cost your business. Include lost sales, spoiled inventory, employee wages, and damage to your reputation. That number will probably shock you.
Then get quotes from reputable generator dealers in your area. Look for companies that provide installation, maintenance, and 24/7 support. A generator is only as good as the service behind it.
Remember: The best time to install a generator was yesterday. The second-best time is right now.
Time To Take Action
Power outages aren’t going away. If anything, they’re becoming more common as our electrical grid ages and extreme weather becomes more frequent.
But now you know the secret that successful businesses have been using for years. Diesel generators aren’t just backup power – they’re competitive advantages that keep you running when your competition shuts down.
Don’t let the next blackout be the one that puts you out of business. Take action today and protect everything you’ve worked so hard to build.